Proflex Commercial > Value Creation > E Commerce strategy – Website design & development

Build a business not a website

We view websites as a business first and foremost; the website is merely the commerce delivery channel.

An effective e commerce strategy begins by understanding and defining the business strategy, goals and metrics for the site and then crafting a website that is tailored to meet those objectives whilst sensitive to brand and competitive positioning.


A: Achieve real economic benefits for your business through proper planning and preparation
I: Implement through our professionally managed team of designers and developers.
M: Measure your success.

Website design & Development

PhaseResearch & Strategy 
















Site Architecture


StepsCustomer intelligence gathering; face to face interviewsUnderstand target audience

Competitive analysis

SEO Keywords research


User, Functional requirements

Search & content requirements

Technical requirements

SEO requirements

User experience

Creative Brief


Site content

Navigation tree


Functional design

User experience guidelines


DescriptionA clearly articulated strategy is key to a successful outcomeWe want to know what the site has to accomplish (business and users)



Translates the needs of users and business objectives into specific requirements for content and functionality





Fits it all together as a functional design.


A clear visual prototype to show client, creative and developers